Who is your audience? It’s a simple enough question. And your answer may appear simple as well: “my readers.” But that’s not specific enough. You’re not writing for “everyone;” you’re writing for the people who are seeking the information you have to share. Thus, regardless of genre, you need to concentrate on your target audience.
Yes, even memoir or autobiography writers need to visualize their ideal reader throughout the process. You might be thinking, “It’s the story of my life! Why should I consider the reader?” Because although your story is about you and your experiences, it must relate in some manner to your audience. If they don’t connect with your content – emotionally or intellectually – then they will quickly lose interest and never finish the book, let alone recommend it to others.
To keep your audience engaged, consider the following three points:Read More
You know there’s a story inside of you. A meaningful story, not just a fluff piece. Something that will inform, inspire and intrigue others. But every time you try to put it down on paper, you come up empty.
It seems that no one else has this problem. New authors crop up every day, causing you to wonder what it is that they know that you don’t. How were they able to take their ordinary life and turn it into something people are eager to read?
Whether you’re a professional blogger, copywriter or ghostwriter, you’re getting paid to compose well-written articles and books that garner likes, shares and ultimately, sales. If you’re an entrepreneur with an important message to share or an individual writing an autobiography, then you want to ensure that your readers enjoy and benefit from your message and story.
So how can you create a stand-out piece of work that’s not dry, boring or confusing? Follow these seven techniques:
If you’ve ever been on social media, then you’ve probably noticed the overwhelming majority of personal posts from people who seemingly lead perpetually blissful lives. You know, the ones who constantly write about their fantastic job, perfect kids, exquisite meals and fabulous vacations. As a friend of mine once said, “People only post their highlight reels on social media.” What she means is that people tend to freely write about the positive aspects of their lives, but rarely share any of their challenges.Read More
Writing your life story doesn’t have to be dull drudgery – something you have to force yourself to do. I think many people are intimidated by the sheer volume of what they want to write about and are also harboring inner doubts about their qualifications and abilities to write their legacy.Read More
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Order your copy of Driving Force: The X-Plus Factor to My Success (coauthored by Dalene Bickel) on Amazon today!
Here’s what people are saying:
“It is the rare octogenarian who reflects on his life with clarity, tenderness, and candor, yet Charles Johnston manages this with ease.” Dina Greenberg
“This is the story of a true ‘change agent.’ Charles Johnston’s riveting account of his personal and professional experiences makes you eager to learn more.”
Dalene Bickel is an author, book coach and speaker who helps aspiring authors successfully write, develop and self-publish their books.
What My Clients Say:
I want to thank you for the smooth process you provided in the publishing of my father’s memoirs. Your patience and prompt responses with my questions were invaluable. Having had no experience, I felt I could trust and rely on your expertise, and we were thrilled with the final product!