Whether you’re a professional blogger, copywriter or ghostwriter, you’re getting paid to compose well-written articles and books that garner likes, shares and ultimately, sales. If you’re an entrepreneur with an important message to share or an individual writing an autobiography, then you want to ensure that your readers enjoy and benefit from your message and story.

So how can you create a stand-out piece of work that’s not dry, boring or confusing? Follow these seven techniques:

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