4 Benefits of a Company History
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Source: Creative Commons

Recognizing and utilizing a company’s history is often a key factor in its long-term success. I was reminded of this recently during my children’s 4-H meeting at our local Chick-fil-A restaurant. As you may be aware, this fast-food chain does a great job making its history known to the public (and they highly encourage customers to share their own stories).

Following our brief meeting, the 4-Hers were invited to take a behind-the-scenes tour of the kitchen and service areas. Throughout the tour we learned all kinds of interesting facts, including how the company has creatively solved problems to achieve its current success. The end result of the tour? The kids were thrilled with the free ice-cream cone, and it solidified in the adults’ minds that it is a place worthy of our repeat patronage.

Now, this is not to say that you have to offer tours of your facilities to net increased customer loyalty. What it is suggesting, however, is that telling your company’s history is important. Consider the additional areas within your company that benefit from a company history:

  • Empowers Leadership – When problems arise, it’s sometimes difficult to know which direction to take. By reviewing how your company overcame challenges in the past – what core values and techniques they employed – you can often duplicate or modify those ideas to successfully solve the current situation.
  • Promotes Company Culture – What better way to unify your employees than by showcasing that they are part of something bigger than themselves? Demonstrate how their employment has helped to make a difference in the world on a local, national and/or global scale. It also offers them a vision of where the company is going.
  • Encourages Partnerships – Making your company history available to others promotes transparency and fosters key business partnerships. By honoring your company’s past, it shows your commitment to its future.
  • Improves Public Relations – Companies are always looking for positive publicity.  The release of a company history can help garner new clients, increase loyalty, and make you the talk of the town (or Facebook or Twitter… you get the idea).

Whether you create a full-color hardcopy book or eBook and/or incorporate a timeline onto your public website, company histories are a fantastic way to achieve brand definition, increase visibility, and celebrate successes (particularly milestone anniversaries).

Has your company or organization ever promoted its history? Do you have additional ideas about this concept? Please share them in the comments section.

Looking for assistance in creating a company history? Contact Dalene at DBickel@lasting-legacies.net and view samples of her work.

How Do You Want to Be Remembered? 5 Steps to Begin a Personal History
Grandfather and Grandaughter Walking Away

Source: Creative Commons

Unlike Christmas – when people generally focus on others – New Year’s tends to cause people to focus on themselves, particularly how they can improve their lives. Almost everyone, at some point, has attempted to accomplish at least one resolution: Lose weight. Stop smoking. Spend more time with family. The list is endless.

The finality of a year ending also tends to make people introspective. Year in and year out we reflect on our successes and accomplishments as well as our losses and failures, yet often we do not take cumulative stock of those experiences. This is the crux of personal history – the ability to dig below the surface of events in order to provide treasured insight. It’s an incredibly poignant way to ensure that your life lessons, belief systems, and values are passed on to future generations. All too frequently people say to me, “My life hasn’t been very interesting; there’s nothing to tell” or “I’m too young to write about my life” or “I’m not famous; no one would be interested in reading my story.” Nothing could be farther from the truth! “There was never yet an uninteresting life. Such a thing is an impossibility. Inside the dullest exterior, there is a drama, a comedy, and a tragedy.” Mark Twain Regardless of how old you are, how mundane your life may seem, or whether or not you feel worthy of such an endeavor, future generations will treasure your life story. Think back to your own ancestors. Wouldn’t you love to know what great-great-grandpa was thinking during his ocean voyage to Ellis Island? The secrets to your grandparents’ fifty-year marriage? The emotional, social and financial struggles your mom overcame as a single parent? What compelled your dad to adhere to his work ethic? The same types of questions will be asked about you by your future descendants unless you become proactive and document your experiences for them. So how do you start a personal history?

  1. Determine the method that suits you best. Do you prefer to write in journals? Type your thoughts in a word-processing software program? Record yourself speaking?
  2. Select a topic. Even if your goal is to create an all-encompassing life story, you have to narrow your focus in order to start. Is there a life-changing experience you can share? A historically significant event in which you participated? Values you wish to impart?
  3. Designate time. Carve out a block of time (whether it’s fifteen minutes, a half hour or two hours) and a frequency (once a day, twice a week, etc.). Actually add it to your calendar and try to stick to the schedule.
  4. Choose a location. Do you think better in a noisy, crowded place like a coffee shop? Or do you prefer to work in quiet isolation at home?
  5. Write or record. Take a deep breath and begin. Don’t worry about spelling and run-on sentences at this point; the important thing is to simply start writing (or typing or recording) about the topic you selected.

Want to learn more? Sign up to follow my blog for additional personal history tips, resources, and discussions of life experiences. I welcome your comments, and if there’s a particular aspect of personal history that you would like me to address, let me know!

4 Tips for a Memorable Thanksgiving: A Focus on Family History
Thanksgiving dinner - old

Source: Creative Commons

Thanksgiving is fast approaching, and many families are looking forward to sharing a gastronomical smorgasbord with extended family members. Last year, AAA estimated that 43.6 million Americans journeyed 50 miles or more from home during the Thanksgiving holiday weekend. In addition to keeping our U.S. travel industry in business, these individuals place a priority on – and understand the value of – family.

Of course, that doesn’t mean that everyone gets along. Far from it; many of us have bribed a spouse or sibling into traversing across the country to see that one individual who, years ago, we were so glad to move away from. Yet as extended families (both functional and dysfunctional) reunite around the food-laden table, a phenomenon takes place as differences are briefly set aside and reminiscences take center stage. What better time to preserve those family memories?

  • Recordings
    One of the best ways to capitalize on this gathering is to record the conversations. After all, who is going to take the initiative to handwrite a summary of the day’s conversations on a full stomach while trying to watch the football game or snag a Black Friday deal? Although it may initially seem unnatural to many family members to have a digital recorder placed in front of them on the dinner table or a camcorder set up in the corner aimed at them, you will find that after about 10-15 minutes of talking about a favorite family memory, they will begin to relax and become less self-conscious. Tip: Be sure to have on hand extra charged batteries and memory cards.
  • Pictures
    Don’t underestimate the memory-jogging power of family photos. If you possess some old, unlabeled pictures and you can’t identify all of the people in the images, bring them with you to the gathering and ask older family members to help solve the mystery. Even if they can’t recall the names, they may recognize the background and share some additional interesting stories. Tip: In addition to taking the traditional group family photos at your gathering, take random pictures throughout the day, including the family members looking at the old photos.
  • Recipes
    Because Thanksgiving is synonymous with turkey and all of the trimmings, why not commemorate your relatives’ famous side dishes and desserts?  Notify them beforehand that you would like to obtain their recipes and ask them to bring copies to the gathering. If they’re tech savvy, you can set up an account with an online print-on-demand cookbook site and invite your relatives to enter the recipes there. Once all of you have entered the desired amount of recipes, you can create and order your own family cookbook.
  • Share
    Regardless of whether you do all of the above or just one aspect, don’t keep the information to yourself. Obtain everyone’s current snail mail, email and social media contact information before the gathering disperses. When you return home, make copies of the recordings, videos, photos, and/or recipes and send them to your extended family. Who knows? That might be the peace offering to remove that old family grudge.

The most important thing is for you to enjoy your holiday. Don’t become overzealous in your attempts to document family history; it will only cause you stress and annoy your family. Make it casual and fun, and even if you don’t solve the mystery of a photo or you forget to press “Record” on your camcorder, the important thing is that you get everyone talking about your family’s history, which can open the door for a new tradition at future family gatherings.

From Home Front to War Front: Documenting Veterans’ Experiences

Declaration and FlagI am proud to be an American, and on this Veterans Day, I am humbly reminded of the sacrifices that my fellow countrymen and women have made to ensure that the United States of America remains “the land of the free and the home of the brave.” As the U.S. Department of Veterans Affairs states: “The … observance of Veterans Day [on] November 11 not only preserves the historical significance of the date [the Armistice of WWI on the eleventh hour of the eleventh day of the eleventh month], but helps focus attention on the important purpose of Veterans Day: A celebration to honor America’s veterans for their patriotism, love of country, and willingness to serve and sacrifice for the common good” (for more information on the history of Veterans Day, visit http://www.va.gov/opa/vetsday/vetdayhistory.asp).

Living in southeastern North Carolina, I am surrounded by a U.S. military presence. The area is home to Camp LeJeune (Marines), Fort Bragg (Army), Seymour Johnson Air Force Base, and U.S. Coast Guard stations. In the Wilmington area, a variety of landmarks also serve as visual reminders of the valor and selflessness of the nations’ veterans throughout history: Moore’s Creek National Battlefield preserves the significant Revolutionary War battle that occurred there, Fort Fisher and the Wilmington National Cemetery memorialize the Civil War engagements that dealt a critical blow to Southern supply lines, the majestic battleship U.S.S. North Carolina welcomes visitors aboard to learn about her crew’s impressive campaigns during WWII, and the frequent docking of the U.S. Coast Guard cutter Diligence along the Cape Fear River represents our country’s continued protection of our coastal waters.

Yet on Veterans Day, it seems appropriate to take time to reflect on the service members themselves rather than on their general presence or the tours that the historical landmarks offer. As a personal historian, I am especially interested in individual experiences – not just what happened, but also what thoughts and emotions were intertwined with the events.

My father served in the Army National Guard for many years. I wish that he were here today so that I could ask him about his experiences at boot camp and the relief/assistance missions that he participated in here in the States. As it is, I am left with a few childhood memories of him teaching me how to march while chanting the cadence (“I don’t know but I’ve been told! … Sound off [1,2], Sound off [3,4]…”), showing me his bivouac gear and rations, and me proudly watching him as he marched with our town’s American Legion post in various parades. On a few occasions, he took me to “the Legion” – it was a treat for me because although I participated in the American Legion Little League program, I was typically only allowed on the ball fields, not inside the building itself. I loved to listen in on the adult conversations as I nibbled on french-fries and sipped a soft drink.

Today, my love of listening to, and reading about, others’ stories has not waned. I am intrigued by reading the diaries and love letters of soldiers (see http://www.teacheroz.com/WWII_Oral_History.htm for a great list) and I have been honored to help preserve the Air Force experiences of one of my clients.

If you possess a box filled with a relative’s war correspondence or journals, I encourage you to preserve them and make them accessible to other family members and the public in general. Photocopy the originals (if they are fragile or are showing signs of wear, first consult with a professional to avoid potential damage caused by the scanning process) and transcribe them into a Word document, which will make it easy to send to family members via email or to print multiple copies. Then contact your local historical society and library and offer to provide them with copies.

If you are fortunate enough to still be able to visit with a veteran, particularly one who is a family member, consider conducting a recorded oral interview (or a series of interviews). These recordings can also be transcribed into a written work, if so desired. Interviews are fun to do, and the result is priceless. The Veterans History Project is a fantastic resource to help you in this endeavor, plus it results in the preservation of your veteran’s experience within the Library of Congress’ American Folklife Center (for more information, visit http://www.loc.gov/vets/).

To any veterans reading this post, I want to say “thank you.” These two words seem so small, but they contain heartfelt gratitude for your willingness to defend this amazing country and its citizens.

Family Bibles and Personal History: A Spiritual Heritage

Open BibleWhen I recently learned that October is National Bible Month, it prompted me to explore the historical relevance of the Bible not only within the United States, but also on a more personal level. The Bible has a long and important history within the United States, particularly within our government and judicial system. The Founding Fathers based the U.S. Constitution on the principles of the Bible. Every U.S. president except one (Theodore Roosevelt, during his first inauguration in 1901 at the home of Mr. Ansley Wilcox following the assassination of President William McKinley) has been sworn into office with a Bible, usually opened to a page containing a meaningful verse. And throughout the history of our country, individuals – prior to testifying in a U.S. court of law – swear to tell the whole truth and nothing but the truth as they raise their right hand and place their left hand on the Holy Bible.

Occasionally, particular Bibles become historically significant. Consider, for example, the Durant Bible at the University of North Carolina at Chapel Hill. It was recently used as the Bible for the installation ceremony of the new chancellor, but its importance as a historical artifact is also signified by the steps taken to preserve the 414-year-old volume (see http://www.unc.edu/campus-updates/installation-durant-bible/).

In addition to government and higher education, a Bible can also play an important role in personal and/or family history. The scriptures within the Bible provide multiple genealogies, the most important being that of Jesus, and so it can be assumed that is why publishers initiated and maintained the custom of providing family tree charts in the front matter of most Bibles. Old Bibles typically feature several pages of ornate, beautifully drawn charts upon which a beloved family member painstakingly recorded – using flowing, cursive handwriting – the names and dates of births, marriages and deaths within the family. Many individuals possess an ancestor’s Bible, and often treasure it for the genealogical record that it provides, particularly when multiple generations diligently updated the information.  This one-of-a-kind handwritten document is so important to some family members that it can become a point of contention when distributing a deceased relative’s personal effects, and can cause emotional distress when a family Bible becomes lost or damaged. In fact, there is at least one Internet search board that helps reunite individuals with their family Bibles; visit http://www.rootschat.com/forum/index.php?board=155.0

As important as the genealogical record is, I believe that there are other valuable connections between a family’s Bible and personal history. Simply remembering the appearance of the family Bible and how relatives used it can be relevant. For example, my great-grandmother read her Bible daily. It was a small, white, soft-leather Bible with gilt-edged pages and it had her full name monogrammed on the front in gold lettering. Although she kept it on her bedroom dresser, she always took it into the living room to read it in the comfort of her recliner (although I don’t ever remember her reclining while reading). Advanced in years, she often dozed off after awhile, almost always with one of her hands resting on the Bible’s open pages. As a child, I didn’t think much of her devotional time, but as an adult, I now understand that she helped to shape my spiritual journey by showing the importance of daily Bible reading.

I wish that I possessed my great-grandmother’s Bible. I know that she recorded our family tree within its pages, but I don’t recall if she made notes in the margins of scripture. Many people have told me how important their family Bible is to them because of loved ones’ notations regarding a particular passage or verse. Those scribbled marginal notes benefit my friends’ understanding of the scriptures and simultaneously give them insight to the spiritual struggles and victories within the lives of their ancestors.

Whether or not you currently own a family Bible, it is important to recognize that you can begin your own. Not only can you preserve your family’s genealogy, but you can also contribute to your family’s spiritual heritage.