Nonfiction Authors: Let’s Get Real

Nonfiction Authors: Let’s Get Real – Most authors know that building a platform (an audience) is critical to their success. And in today’s world, that means you have to have an online presence through social media as well as a website and email list.

Yet becoming visible is an uphill battle. We tend to follow every guru we discover, attend as many webinars as possible, and try every tactic known to man.

And before we know it, we’re overwhelmed and confused.

Despite all of this chaos, maybe we’ve begun to attract a small following. Suddenly, we realize that these people think that we are gurus. So, we have to act like one, right?

This often leads us to become prideful. Maybe we do know more about a certain topic than the people on our lists, based on our work experience and length of time in the field.

But the fact is, we don’t know everything.Read More

Catching the Silver Wave: The Rise of Active Seniors Who Aspire and Inspire

Whatever you choose to call today’s 65+-year-old population – boomers, seniors, elders – you can be certain that as a demographic, they are not content to rest on their laurels and await the inevitable.  No, today’s mature adults are rapidly redefining the concept of aging and crushing the traditional view of retirement. Read More

What Gifts Are You Giving This Christmas?

It’s so easy to get caught up in the hustle and bustle of Christmas preparations and activities, especially as they pertain to gifts.  Once I had children, the frenzy picked up its pace. There are old traditions from both my side and my husband’s side of the family to uphold, new family traditions to create, places to be and highly anticipated presents to buy. Read More