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Did I Really Just Do That?

Yes, I really did. I just sent a message to my email list containing a video I made about my new service and I posted the same video on Twitter.

Now I’m cringing, realizing that my video is cheesy. That I stumbled over my words. That it’s obviously recorded by an amateur. And while I’m very nervous of what comments may be made (“Wow – she has a huge forehead”) and how I’ll be perceived (“She had the gall to make a sales offer!”), I’m also excited to have pushed past my fears and complete something new and challenging. And even more than that, share it with others. Read More

3 Reasons to Keep Your Reader in Mind

Who is your audience? It’s a simple enough question. And your answer may appear simple as well: “my readers.”  But that’s not specific enough. You’re not writing for “everyone;” you’re writing for the people who are seeking the information you have to share.  Thus, regardless of genre, you need to concentrate on your target audience.

Yes, even memoir or autobiography writers need to visualize their ideal reader throughout the process. You might be thinking, “It’s the story of my life! Why should I consider the reader?” Because although your story is about you and your experiences, it must relate in some manner to your audience. If they don’t connect with your content – emotionally or intellectually – then they will quickly lose interest and never finish the book, let alone recommend it to others.

To keep your audience engaged, consider the following three points:Read More

5 Ways to Push Past Your Fears and Write Your Story

You know there’s a story inside of you. A meaningful story, not just a fluff piece. Something that will inform, inspire and intrigue others. But every time you try to put it down on paper, you come up empty.

It seems that no one else has this problem. New authors crop up every day, causing you to wonder what it is that they know that you don’t. How were they able to take their ordinary life and turn it into something people are eager to read?
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Write with Purpose, Not Pretension

If you’ve ever been on social media, then you’ve probably noticed the overwhelming majority of personal posts from people who seemingly lead perpetually blissful lives. You know, the ones who constantly write about their fantastic job, perfect kids, exquisite meals and fabulous vacations. As a friend of mine once said, “People only post their highlight reels on social media.” What she means is that people tend to freely write about the positive aspects of their lives, but rarely share any of their challenges.Read More

About Dalene


Dalene Bickel is an author, book coach and ghostwriter of nonfiction and historical fiction who loves to help beginning writers become established authors.

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